Brand building boot camp: A three- part 'mini-workshop' that combines theoretical information, facilitated discussion and hands-on problem solving to unlock the mystery behind successful branding.

Brand building is no longer defined as a catchy slogan or a slick advertising campaign. Today's successful brands understand that branding is about the expectations and associations evoked from an experience with a company/ product - how customers think or feel about what that business or product actually delivers across the board.

The key to becoming a dynamic brand? Making sure everyone in the organization helps bring that brand promise to life.

Does your product/company live up to its brand promise?

The goal in this workshop is to immerse participants in the brand through a combination of theoretical information, facilitated discussion and hands-on problem solving. By raising the understanding of branding, one becomes more effective when functioning in a brand-informed strategic environment.

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Karen Romer's experience includes brand building, corporate social responsibility, and public relations. Her focus is on integrated communication on an international basis.

Karen Romer has a Bachelor of Arts from Fordham University in New York where she studied English literature and journalism.

She has 10 years experience in brand building in the U.S. where she was the senior VP of David S. Wachsman Associates and the international PR director for Absolut Vodka.

Since 1997, Karen Romer has held senior positions in Norwegian consulting firms, Geelmuyden.Kiese and Kreab AS. She is currently Global PR Manager for Trolltech, AS - one of Norway's leading International Software companies.

Rica Oslo Hotel

Førsteklasses forretningshotell sentralt beliggende i Oslo sentrum i Karl Johans gate med inngang fra Biskop Gunnerus gate. Med sin beliggenhet i sentrum er det kun to minutters gangavstand til Oslo Sentralstasjon og flytoget. Rica Oslo Hotel er et opplevelseshotell med særpreg - hvor kunst av mange kjente kunstnere presenteres både interiør- og eksteriørmessig med utsmykninger og skulpturer.